A multinational corporation active in the field of development and operation of a telephone network – a mobile operator.
Key target group:
Representatives of the company’s TOP 100 customers and their partners.
Reasoning for the application of the incentive scheme:
Loyalty building within the group of key customers of the company.
Strengthening the loyalty of the Employer’s major customers prior to the entry of a mobile operator competitor into the Czech market, thus preventing possible fluctuation in the atmosphere resulting from increased competition.
Incentivní projekt CK ESO travel:
ESO travel incentive project: A luxurious group trip to the Maldives with a programme as follows.
Day 1: Meeting the participants at a *****hotel in Prague, a welcome speech on behalf of the Employer, a welcome drink provided by hostesses and a joint lunch, transfer to the Praha-Ruzyne Airport, a group check-in of persons and luggage, staying in a separate pre-flight lounge at the airport, departure via CSA and Emirates to Male with a stopover in Dubai.
Day 2: Arrival in Male, transfer to the ***** Paradise Island via air taxi.
Day 3-8: All-inclusive stay with the best food in the form of full board inc. alcoholic and soft drinks, non-motored water sports, rental of sports equipment, etc.). Sun-bathing, resting on the beach, sports seasoned with diving and snorkelling courses for persons interested and trips to the neighbouring islands.
Day 9: Transfer to the Male airport via air taxi and departure to Prague.
Based on the Employer’s evaluation, both business and informal links were reinforced and customer loyalty improved by means of the trip organised in a professional manner as well as the joint activities of the Employer and Employer’s customers with a good financial standing. The incentive events have been repeated by the Employer.
Ocenění udělená odborným časopisem TTG:
Několikanásobný nejlepší touroperátor pro Ameriku
a nejlepší touroperátor pro Asii, Austrálii a Oceánii.
Pravidelně mezi nejlepšími třemi CK pro subsaharskou Afriku
a pro cestování za kulturou, památkami a dobrodružstvím.