Employer: A multinational corporation active in the field of development and operation of a telephone network – a mobile operator.
Key target group: Representatives of the company’s TOP 100 customers and their partners.
Reasoning for the application of the incentive scheme: Loyalty building within the group of key customers of the company.
Objective: Strengthening the loyalty of the Employer’s major customers prior to the entry of a mobile operator competitor into the Czech market, thus preventing possible fluctuation in the atmosphere resulting from increased competition.
Incentivní projekt CK ESO travel: ESO travel incentive project: A luxurious group trip to the Maldives with a programme as follows.
Conclusion: Based on the Employer’s evaluation, both business and informal links were reinforced and customer loyalty improved by means of the trip organised in a professional manner as well as the joint activities of the Employer and Employer’s customers with a good financial standing. The incentive events have been repeated by the Employer.
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Ocenění udělená odborným časopisem TTG:
Několikanásobný nejlepší touroperátor pro Ameriku
a nejlepší touroperátor pro Asii, Austrálii a Oceánii.
Pravidelně mezi nejlepšími třemi CK pro subsaharskou Afriku
a pro cestování za kulturou, památkami a dobrodružstvím.
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